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My experience

Additional examples available upon request
Sunrise from Below Architecture

Strategy, marketing & creative direction

Throughout my career, I have consistently demonstrated the creative and marketing expertise necessary to lead high-performing teams., successfully developing marketing strategies and creative direction to guide teams in executing impactful campaigns aligned with our overarching goals. This includes a broad range, including best in class sales materials, proposals, digital experiences, advertising, podcasts, video, events, and more.

HIGHLIGHTS

  • Full brand refresh for Dinsmore, increasing brand visibility

  • High end branding and design for key industry events, increasing attendance

  • Build out of marketing function and integrated campaigns for Dinsmore

  • First in-house-led advertising campaign design and execution targeting key industries and value propositions

  • Visual identity refresh for Grant Thornton international, streamlining and unifying global visual identities

  • Creative direction and strategy of one of the most successful recruitment campaigns for Grant Thornton

  • Strategic and creative vision of the "Defining Moments" program, with high-impact, immersive experiences for employees and clients at pivotal points in their journey with the firm

  • Built, managed and trained teams of 12+ creatives across the US, India, Europe, and Asia

  • Brand overhaul for the American Hospital Association


ADDITIONAL EXPERIENCES

  • Brand & visual identity audit and expansion

  • Multi-year conference branding systems

  • Flexible, user-friendly template creation

  • Quality check and brand review processes

  • International event space design, execution, and onsite management

  • Content development and execution

  • Integrated marketing campaign ideation and development

  • Mobile app development and design

Operations, in-house agency and business building

I have a proven track record of leading high-performing teams across all of marketing, with a particular focus on business building, go-to-market and in-house agencies. I understand the "business of the business" and what it takes to blend effective marketing and business objectives for success. With a combination of expertise in operations, creative direction and marketing strategy, I am able to maximize my impact on any team and elevate marketing and creative to be key drivers and partners for the business. 

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Most recently, I completely overhauled the marketing operations of Dinsmore & Shohl's team, inclusive of a new request form and process, file saving and organization, streamlined technology stack and firm wide change management.

PURSUIT AND GO TO MARKET CENTER OF EXCELLENCE

  • Built a world-class Pursuit Center of Excellence focused on go-to-market, proposal and sales creative and design support. Within one year, PCOE achieved a 98% satisfaction rate and a 10% increase in win rate. The build encompassed the full breadth of support, including:

  • Request and intake process and workflows

  • All center of excellence operations

  • Creative and strategic direction for all sales and go-to-market materials

  • Regularly updated suit of templates in Microsoft Office and Adobe Creative Cloud

  • Intranet portal serving as resource hub

  • Change management and internal communications

  • Expansion of team of 1 to a team of 12 creatives and marketers across the globe


IN-HOUSE AGENCY

  • I've built and operated as an in-house agency for all marketing and creative activities. At Grant Thornton, after the successful build and launch of the Pursuit Center of Excellence, I built the firm's first ever in-house Marketing agency with billable creative services. This included:

  • Survey and focus groups of key stakeholders and executives to understand their needs

  • Building and execution of a successful pilot of client-facing work and metric tracking

  • Exceeding metrics to save teams up to 40% of time in creation of client deliverables, 50% increase in quality of deliverables, and allocation of time saved redistributed to more strategic portions of the pursuits

  • Updated team organizational structure to include responsibilities for and setup of dedicated team members for billable services, internal services, digital innovation, and campaign management

Brand management 

I've lead the refreshing of several large brands, inclusive of visual identity and messaging, multi-functional templates and education/evangelization of the brand and brand hierarchy and story structure. I take a very methodical, intentional approach when working with brands to ensure each element has a purpose that adds value to the overall brand.

 

My suites of user-friendly templates are flexible, clean, and modern - meant to solve inconsistent brand application across organizations. Stakeholders across several major organizations, including Grant Thornton and Dinsmore & Shohl have applauded the ease of use, consistency in brand application, and self-serve nature of the templates to keep up with their fast-changing needs. 

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Equity and inclusion

I have deep experience in diversity, equity, and inclusion education at various levels of organizations. Most notable, I've held positions as the Chicagoland LGBTQ+ Business Resource Group leader, Education & Training Co-Chair, and Diversity, Equity, and Inclusion Council Co-Chair for the Marketing and Go to Market departments.

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HIGHLIGHTS

  • 11+ virtual education sessions covering topics across DE&I (planning and execution)

    • High success metrics - 9+ NPS score, 30-50% increase in learning and understanding of topics

    • 95% average department participation in events

  • Partnership and relationship building with external parties and other Chicagoland businesses

  • Speaker management, question & script development

  • Panelist for 15+ DE&I-oriented events and panels

TV, broadcast, podcast and video production

I have extensive experience with video, TV and podcast production at a variety of scales. This has included strategy and planning, creative direction, script writing, labor sourcing, onsite production and more.

 

HIGHLIGHTS

  • Revamped Dinsmore's suite of videos, including awareness, industry thought leadership and more

  • Produced the first in-house animated holiday card for Dinsmore, met with extremely positive reception

  • Played a key role in the planning, development, and creative direction of the Grant Thornton's first in-house agency-produced national TV spot, "Our Par," which debuted during the 2022 PLAYERS Championship. 

  • Spearheaded the client testimonial and proposal welcome video initiatives, overseeing every stage of production. 

  • Oversaw strategy and creative of the "Fed Heads" podcast

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